REBELS WITH CAUSE
WE ARE IMPATIENT ACTIVISTS WHO ARE RESTLESS AND OPTIMISTIC FOR CHANGE. IN OUR LIFETIME HYGIENE POVERTY WILL BE SOLVED AND EVERYTHING WE DO IS ABOUT MAKING THIS
In February 2018 we, Sali (Hughes) and Jo (Jones) started a social movement powered by the belief that being clean is a human right, not a luxury. It is also fundamental to our physical, mental and emotional health and wellbeing. We were appalled by the term 'hygiene poverty' and determined to do something about it using our connections in the Beauty Industry. We distribute unused toiletries to registered charitable organisations throughout Britain who, in turn, distribute them to the clients who desperately need them. Simple!
The Beauty Banks movement is sustained by people-power; individuals, businesses and brands who are committed to supporting those who can't afford to be clean. Those in our communities who need a hand-up, not a hand-out. We remain today, as we were in February 2018 - grassroots and handmade. We don't have an office, full-time staff (we have one part-time one), a warehouse, overheads - and neither of us draw a salary from Beauty Banks or charge expenses to it. We are resolutely focused on positively leveraging the kindness and generosity of likeminded people to help us grow in a way that enables us to reach as many people in the UK who need our support.
If you are one of us, join us :)
We were furious and frustrated when we learned about hygiene poverty, so we decided to do something about it. Both Sali and I work in the beauty industry and know there is a lot of waste and, most importantly, a tremendous amount of generosity and kindness. So we leverage our connections, influence and skills - me as the PR person and Sali as the journalist and influencer - to power Beauty Banks. We work with incredible brands from high street to high end from legacy brands to indie brands to support those in the UK who can't afford to be clean.