Often mistaken for an industry concerned solely with how products can make us look, the Covid-19 pandemic has proven that the beauty world’s real raison d’êtregoes deeper. During the crisis, many of the industry’s best-known names, brands and charities have taken action in invaluable ways, helping people all over Britain to overcome unexpected challenges, and ultimately being a force for good. Here, British Vogue spotlights the heroes of the beauty world – the industry’s own “key workers” – who deserve to be celebrated.
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