orm in digital marketing focuses on controlling how a brand is perceived across various online platforms. This involves monitoring social media mentions, responding to customer reviews, and ensuring that search engine results favor positive content about the brand. By proactively managing online reputation, businesses can build trust with their audience, enhance brand credibility, and mitigate the impact of any negative publicity. Effective ORM strategies are essential for maintaining a positive brand image, which is crucial for long-term success in today’s digital landscape.