Holiday Hygiene Appeal
Stay Fresh Appeal
In summer 2024, we raised funds to support struggling families.
Three million children in Britain are at risk of going hungry during the school summer holidays. For families struggling to put food on the table, hygiene essentials like toothpaste, shampoo, and deodorant become unaffordable luxuries.
The Beauty Banks STAY FRESH APPEAL raised funds for wellbeing kits containing holiday hygiene essentials distributed via Beauty Banks’ extensive UK-wide network of 500+ charities, schools and libraries.
What we did
Created Keep Fresh kits
People could donate £10 to support one child with a Beauty Banks Keep Fresh kit that contained hygiene essentials like body wash, sanitary pads, SPF and toothbrushes.
Made it easy for people to donate
We created a text to donate option to make it even easier for people to donate and support the campaign.
Increased awareness
To drive awareness we created social hashtags to help spread the word across a variety of different social channels.
Stay Fresh
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Stay Fresh 〰️
“We were furious and frustrated when we learned about hygiene poverty, so we decided to do something about it.”
— Jo Jones, Co-Founder