The Stay Fresh Appeal
In 2024, we helped children in hygiene poverty make the most of their summer
Our campaign to shine a light on school 'holiday hygiene poverty' launched in the summer of 2024 and raised enough money to get 2000 of our Stay Fresh packs to families struggling to afford hygiene essentials over the summer. The packs, distributed by schools and youth organisations, were filled with products to enable children to take part in activities and keep clean for the holidays.
Our campaign was so well received that we kept it going! If you’d like to buy someone a Stay Fresh pack, click here.
Stay Fresh
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Stay Fresh 〰️
What we did
Created Stay Fresh Kits
Beauty Banks Stay Fresh kits contain hygiene essentials like body wash, sanitary pads, SPF and toothbrushes.
Made it easy for people to donate
We created a text to donate option to make it even easier for people to donate and support the campaign.
Increased awareness
To drive awareness we created social hashtags to help spread the word across a variety of different social channels.
“We were furious and frustrated when we learned about hygiene poverty, so we decided to do something about it.”
— Jo Jones, Co-Founder